Join other Aussie
ecommerce founders

Guiding ecommerce brands to sustainable sales and long term profitability

No one-size-fits-all programs or surface-level advice. We offer tailored strategies and hands-on support to help guide decision making and hit your goals with confidence.

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Lil
Founder, Summer Skin

Review highlight

"James brings a rare mix of strategic thinking, ecom and digital marketing knowledge, and hands-on website support. I now have a clear roadmap and renewed confidence in where I’m headed."

What we’ll achieve together

A clear marketing roadmap

Double down on your strengths & improve what is currently in place.

Customer journey optimisation

Turn your website into a conversion machine.

Renewed confidence in your brand

Support, every step of the way.

Let's chat

"To me... The approach is simple. Know your numbers, spend smarter and adjust to strategies that are working today. It’s hands on, practical, and gives you a lot of clarity."

Improving key areas of your customer journey

We don’t just focus on one aspect, we work with you to enhance the full journey. From first impression to post-purchase. Make sure each engagement flows smoothly and feels connected.

Let's have a chat!

This is a completely casual chat to see where you're at, how we can help and create a potential partnership. Look forward to hearing from you!

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Founder feedback

“James helped us build product pages that actually convert, cut wasted ad spend, and get more from our organic channels. Our MER (marketing efficiency ratio) and profit are in a much better spot, and it finally feels like we’re in control of our growth."

Ryan Britten
Co-Founder, Pawfect Pals

"Working with James has been one of the best decisions I’ve made for my business. I came to him feeling overwhelmed and unsure how to scale effectively.

James brings a rare mix of strategic thinking, ecom and digital marketing knowledge, and hands-on website support. I now have a clear roadmap and renewed confidence in where I’m headed."

Founder, Summer Skin

"Before working with James, we were juggling too many platforms without a clear direction. He helped us simplify our backend systems, make better use of our community groups, and create way more buzz around our product drops. Things just feel a lot more streamlined now  and the results have followed."

Mitch O'Leary
Co-Founder, Outdated

“Working with James has truly transformed my business over the last three months. We've implemented so many new strategies, and the results have been incredible. I would recommend him a million times over!"

Millie
Founder, Kaarme Jewels

"James has made our business grow in so many ways beyond just ads. I feel more confident and excited about building my brand again. He truly removes all the fear around this element of owning a business."

Christie May
Founder, The Bod Society

"James has been a lifesaver for our business! After going through it with agencies we finally feel like we have someone on our team who we trust and can delivered results! He has come onboard and been so helpful with every part of the behind the scenes from emails, ads, planning for upcoming events, he can do it all!!! So glad we found him!"

Kailene
Co-Founder, Mane Hair Food

Some of our brands

Frequently asked questions

How much does it cost?

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This can all be discussed on our discovery call as we work together to figure out what makes sense for your business and goals.

Why do I need an ecommerce coach or mentor?

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It's hard trying to navigate by yourself. Maybe you're feeling stuck, unsure of what the next step looks like or how to take your business to the next level. Or maybe things are moving fast, and you're in need of a partner to help navigate the rapid growth.

Wherever you're at, we meet you there. Our approach is designed to support brands at every stage, whether you're stuck and need a fresh perspective, or scaling quickly and need experienced guidance to stay ahead.

This isn’t surface-level support. We offer an intense, hands-on partnership focused on the areas that truly move the needle.

Will be locked into a 12-month contract?

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No. You can cancel at any time.

Why is The Ecom Code different to other coaching?

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We take the time to deeply understand your business from the inside out: your goals, your challenges, your customers, your numbers. That level of immersion allows us to deliver results faster and make a far greater impact where it counts.But we don’t stop at strategy.

Unlike others who hand you a plan and wish you luck, we roll up our sleeves and get stuck in. We're right there with you during implementation, tackling hands-on tasks, fine-tuning along the way, and ensuring nothing gets lost in translation. This means less guesswork for you and more momentum toward meaningful growth.