Trusted by 60+ ecommerce brands
One-on-one ecommerce coaching across paid ads, email, CRO and profit. A personalised roadmap to grow your store profitably and sustainably.





















A system built around your brand, not a template. We map out exactly what your business needs to hit its goals, tailored to where you are right now.
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We fix the areas that matter most before scaling anything else. Get the foundations right first, so when you do push harder, everything's built to hold.
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Got a question between our calls? Message anytime. Whether you need a hand with your ads, want a second opinion, or just want to share a win, I'm only a message away.
Book a callOur profit tracking software pulls everything together from Shopify, Meta, Google and Klaviyo into one clear picture. No more guesswork, just a proper view of where your business actually stands.
Book a callSee what changed for them.
Grew revenue by 109% in 12 months.
“James has helped grow our business massively. It's just so nice to have someone that's so quick and responsive and genuinely cares about your business. We've definitely grown so much since having him.”
Jamie
From $20k to $200k months in 6 months. First 10,000 orders.
“James provides the perfect balance of being genuinely invested in your brand and wanting you to succeed, but can also see things really professionally and from the outside looking in.”
Grace
Email and SMS database growth by 240% in just 3 months.
“Before working with James, we were juggling too many platforms without a clear direction. He helped us simplify our backend systems, make better use of our community groups, and create way more buzz around our product drops.”
Mitch
Introduced Meta ad strategies that sold out multiple collection drops.
“Working with James has truly transformed my business over the last three months. We've implemented so many new strategies, and the results have been incredible. I would recommend him a million times over.”
Millie
Reduced CPA by 30% and doubled ROAS within 3 months.
“James has been a lifesaver for our business! After going through it with agencies, we finally feel like we have someone on our team who we trust and who delivers results. So glad we found him.”
Kailene
Scaled revenue by 86%. Fired multiple agencies.
“James brings a rare mix of strategic thinking, ecom and digital marketing knowledge, and hands-on website support. I now have a clear roadmap and renewed confidence in where I'm headed.”
Lil
In their own words.
Pricing, bundling and messaging that make buying the obvious choice for your customer.
A fast, clean store built around how people shop, so more of your traffic converts.
Meta ad campaigns and scroll-stopping creative that turn cold traffic into customers.
Flows, segments and campaigns rebuilt to capture revenue on autopilot.
Track expenses, margins and profit so every decision is backed by data.
Practical AI built into your workflow so you move faster and do more.


Claude Code is wired straight into your Shopify store, so changes ship the same day with no developer or dev tickets.
Book a callTwo ways to work together, both built around you, never a group program.
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Book a Free Audit
Free
A deep dive into your brand to find quick wins before we ever talk pricing.
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Find three revenue opportunities
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Get to know your brand and what you’re doing
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One to three AI recommendations to increase efficiency
For early-stage founders building toward their first $10k/month.
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1:1 strategy calls & personalised growth plan
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Plug-and-play templates
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AI implementation support
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Community group access
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24/7 WhatsApp & Slack access
For brands with product-market fit ready to scale profitably.
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Everything in Strategic Direction
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Weekly one-hour 1:1 calls
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Continuous hands-on implementation support
I'm looking forward to meeting you and hearing about your brand and where it's at. We can discuss where things are at and whether or not a partnership makes sense.

Why do I need an ecommerce coach or mentor?
It's hard trying to navigate by yourself. Maybe you're feeling stuck, unsure of what the next step looks like or how to take your business to the next level. Or maybe things are moving fast, and you're in need of a partner to help navigate the rapid growth.
Wherever you're at, we meet you there. Our approach is designed to support brands at every stage, whether you're stuck and need a fresh perspective, or scaling quickly and need experienced guidance to stay ahead.
This isn't surface-level support. We offer an intense, hands-on partnership focused on the areas that truly move the needle.
Will I be locked into a 12-month contract?
No, you can cancel at any time.
Why is The Ecom Code different to other coaching?
We take the time to deeply understand your business from the inside out: your goals, your challenges, your customers, your numbers. That level of immersion allows us to deliver results faster and make a far greater impact where it counts. But we don't stop at strategy.
Unlike others who hand you a plan and wish you luck, we roll up our sleeves and get stuck in. We're right there with you during implementation, tackling hands-on tasks, fine-tuning along the way, and ensuring nothing gets lost in translation. This means less guesswork for you and more momentum toward meaningful growth.
Is ecommerce coaching right for my business?
If you want to grow your store with someone in your corner rather than figure it all out alone, then yes. Whether you're chasing your first $10k month or scaling an established brand, the approach is always one-on-one. I find that's what makes the difference. Being part of a big program or sitting on group calls can leave you unsure of what to actually focus on, but with someone beside you, you're never second-guessing and always working on the right thing. The two tiers meet you where you're at, so you get guidance that suits your stage rather than generic advice.
What's the difference between an ecommerce coach and an ecommerce agency?
The biggest difference is what you walk away with. An agency takes the work off your plate, usually specialising in one channel like paid ads or email, and keeps that knowledge in-house so you stay dependent on them. Coaching suits founders who are willing to learn how to run their own business. Instead of focusing on a single channel, we can look across all your areas at once and see how they work together, which means fixing things that an agency would overlook simply because their attention sits on one channel. You also build the skills yourself, so when the time comes to hire a team, you can teach them exactly how things have been running and why. That ownership compounds over time, whereas an agency relationship leaves you back at square one the day you part ways.
What size brands do you work with?
I work with eCommerce brands across two tiers. The first is for newer brands working towards their first $10k month, where the focus is on getting the fundamentals right and building momentum. The second is for established brands doing between $500k and $100M in revenue who want senior-level guidance across paid ads, email and SMS, and conversion rate without hiring a full agency. Both tiers are delivered one-to-one, because I believe having someone by your side is the best way to grow a brand.