Meet James
I’m an ecommerce coach and operator who works one-on-one with founders to grow their stores sustainably — not with hacks or hype, but with the offers, systems and numbers that actually move the needle.
I’ve spent years in the trenches of ecommerce — building, scaling, and occasionally breaking things so the founders I work with don’t have to. What began as a fascination with how online brands actually grow turned into a mission: cutting through the noise to focus on what genuinely moves a business forward.
Since then I’ve worked hands-on with 60+ ecommerce brands across fashion, beauty, wellness and homewares — from founders chasing their first 100 orders to teams scaling past eight figures. The same truth shows up every time: sustainable growth comes from fundamentals, not fads.
Today I run The Ecom Code as a genuine one-on-one partnership. No group programs, no recycled templates — just direct, practical help tailored to your brand, your numbers and your goals.
60+
Ecommerce brands partnered with
8-figure
Brands scaled and supported
10k+
First orders driven for founders
1:1
Always hands-on, never a group program
The principles behind every brand I partner with.
Revenue looks great in a screenshot, but margin pays the bills. Every move we make is judged on what it does to your bottom line.
Offers, conversion, retention and clear numbers. Get the fundamentals right and the trends take care of themselves.
I work like a co-founder in your corner — responsive, invested, and genuinely caring whether you win.
See what changed for them.
Grew revenue by 109% in twelve months.
“James has helped grow our business massively. It's just so nice to have someone that's so quick and responsive and genuinely cares about your business. We've definitely grown so much since having him.”
Jamie
From $20k to $200k months in six months, and their first 10,000 orders.
“James provides the perfect balance of being genuinely invested in your brand and wanting you to succeed, but can also see things really professionally and from the outside looking in.”
Grace
Email and SMS database growth by 240% in just 3 months.
“Before working with James, we were juggling too many platforms without a clear direction. He helped us simplify our backend systems, make better use of our community groups, and create way more buzz around our product drops. Things just feel a lot more streamlined now — and the results have followed.”
Mitch
Introduced Meta ad strategies that sold out multiple collection drops.
“Working with James has truly transformed my business over the last three months. We've implemented so many new strategies, and the results have been incredible. I would recommend him a million times over.”
Millie
Reduced CPA by 30% and doubled ROAS within three months.
“James has been a lifesaver for our business! After going through it with agencies, we finally feel like we have someone on our team who we trust and who delivers results. So glad we found him.”
Kailene
Scaled revenue by 86%, and fired multiple agencies.
“James brings a rare mix of strategic thinking, ecom and digital marketing knowledge, and hands-on website support. I now have a clear roadmap and renewed confidence in where I'm headed.”
Lil
I'm looking forward to meeting you and hearing about your brand and where it's at. We can discuss where things are at and whether or not a partnership makes sense.
